Skip to main content

DC plans advertising blitz to lure tourists back to the city. It isn’t waiting for the pandemic to end.

The pandemic may still be raging, but the District’s tourism and events boosters will soon launch a new advertising campaign aimed at luring visitors back to D.C. over the coming months.

Events D.C. and Destination D.C. are now soliciting proposals from ad agencies to design the marketing blitz, budgeting $400,000 for the campaign. The new effort would launch sometime this spring and could include print, digital and TV advertising, according to the request for proposals released last week.

While the new campaign will market D.C. as an attractive destination in the future, once there’s widespread vaccination against Covid-19, the RFP also stipulates that firms should consider ways to draw in tourists sooner — at “every phase of Covid opening and recovery.” That should include “lower-funnel, conversion-driving, bolster-the-economy-right-now advertising creative that differentiates D.C. in the marketplace,” a particularly important factor as the city’s hospitality industry…

Read the full story from the Washington Business Journal.

Milt Peterson, legendary Greater Washington developer, has died

Milt Peterson, the legendary Greater Washington developer behind the likes of Fair Lakes, Burke Centre, National Harbor and downtown Silver Spring, has died. He was 85. The founder of the Peterson Cos., likely to sit on the Mount Rushmore of D.C.-area real estate icons, passed away Wednesday morning of natural causes at his home, surrounded by family, a spokeswoman for the Fair Lakes-based real estate company said.
Read Next Story