Becoming an organ donor is as easy as pressing a button on your smartphone. At least, that’s what Apple (ticker: AAPL) has in mind to alleviate the crippling donor shortage.
A new software update for the company’s health app will include a sign-up button for organ donation registration. Apple CEO Tim Cook tells the Associated Press that Steve Jobs’ liver transplant wait seven years ago made the issue more clear to the company.
U.S. consumers will have access to the function when Apple updates its iOS in the fall.
The Guardian points out that Apple is hardly the first technology company that said it would help with organ donations. Twitter (TWTR) , Facebook (FB) and Alphabet (GOOG, GOOGL) have said they would create new features and advocacy initiatives, The Guardian reports.
According to the Organ Donor Registry, there are 120 million registered organ donors in the U.S. The White House said that 22 people die each day in the U.S. waiting for an organ. It recently revealed new actions to limit the organ donor waiting list, including Facebook, Google and Twitter’s efforts.
Apple’s stock has been struggling, down 24 percent in the last year and nearly 10 percent so far in 2016. AAPL stock was trading at less than $95 per share Tuesday, down 1.1 percent.
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Apple (AAPL) Wants You to Donate Your Organs originally appeared on usnews.com