Pentagon City Mall is adding a women’s lifestyle store to its offerings this October.

C. Wonder, which sells women’s clothing, jewelry, home décor and personal electronics, will be opening on the ground floor of the Fashion Centre at Pentagon City, occupying half of the space formerly occupied by Sephora.

The Pentagon City location is C. Wonder’s second in Virginia after its Tysons Corner location. The New York City-based brand launched in 2011.

C. Wonder’s store will be separated into what it calls “an emporium of themed rooms” – American Dream, Jewelry, English Garden and Contemporary Prep — and allows for mobile checkout throughout the store.