WASHINGTON – Dumping milk on your head and posting the video is one tongue-in-cheek stunts young people have tried.

But the “milking” trend isn’t sitting well with dairy farmers in Austria, who see the videos as a waste of food, Reuters reports.

The daily lobby is stepping up with its own campaign to encourage people to drink milk. It features a young man who holds a milk carton above his head and chugs the whole thing without spilling a drop.

Here’s the video:

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