North Bethesda Market II will overtake the first phase of the Rockville Pike project as the tallest building in Montgomery County and serve as a focal point of the massive redevelopment effort underway in White Flint.

The new building, with 347 high-priced apartments, will reach almost 300 feet, slightly taller than its 289-foot-tall North Bethesda Market neighbor.

Judging by renderings released this week from Sterling, Va., based ArchiBIM, it will be another striking change to an area around Rockville Pike and Nicholson Lane previously known as strip malls and small office buildings.

Chevy Chase-based developer JBG Cos. is behind the project, which will include 120,000 square feet of retail space and 150,000 square feet of office space, is slated for completion in 2014. The first building was completed in 2010.

Images via ArchiBIM