WASHINGTON — Everyone is looking for a good deal in this struggling economy, especially when it comes to food.
Sandwich giant Subway is joining the cheap eats trend and offering an unbeatable option: meatball and cold cut subs for just $2 throughout December.
“It’s a magical price point,” consumer psychologist Kit Yarrow tells USA Today. “What it communicates to consumers is that Subway is on their side.”
Other chains that sponsored similar deals in 2011 include Taco Bell’s meal deals and Chipotle, which offered cheap “booritos” on Halloween.