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Gannett develops SMS strategy to text breaking news during Hurricane Ian

Jennifer Hefty, social and emerging platforms strategist for the USA Today Network, and Kara Chiles, senior vice president of consumer products for Gannett, talk to It’s All Journalism host Michael O’Connell about how they leveraged the SMS platform Subtext to text breaking news and public safety updates to their audience during Hurricane Ian.

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Emergency guide: What you should do to prepare for emergencies

WASHINGTON — Do you know what you'd do if an emergency hits? What if you're at work, your spouse is stuck in traffic and your children are in school? There's no way to plan for every emergency, but you can make sure you're prepared for different scenarios, including making a plan for your family and building a kit of emergency supplies.
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