On this week’s It’s All Journalism podcast, Producer Michael O’Connell talks to Chris Breaux, a data scientist and team lead at Chartbeat, about using A/B testing to determine which headline is the most successful at generating page views. Breaux talks about a recent study that compared the results of 10,000 headline tests run by 100 of Chartbeat’s customers. Is a question headline the best way to garner clicks or will a short, declarative statement more draw eyes to your content? View similar data-based studies on Chartbeat’s blog.