NEW YORK (AP) — The head of TED, Chris Anderson, is working on a primer for all would-be TED talkers.

Houghton Mifflin Harcourt announced Thursday that it has a deal to release Anderson’s “Talk This Way! The Official TED Guide to Public Speaking.” A publication date has not been set. “Talk This Way” is the first acquisition for a new business imprint at Houghton Mifflin Harcourt managed by Rick Wolff, who previously ran a business imprint at Grand Central Publishing.

In a statement issued by Houghton Mifflin, Anderson said his book offers help for people “terrified” by public speaking and demonstrates that anyone can learn to speak well. Anderson has been curating TED conferences since 2002.

TED stands for Technology, Entertainment, Design.

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