A framing shop on Bethesda Row is leaving Bethesda Avenue, offering a half-off sale on all merchandise in the process.

The Picture Frame Shop, which has been in Bethesda since 1991, posted a sign on its front door announcing it will close on July 31 at 4835 Bethesda Ave., then relocate. It’s unclear where to.

The owner of the shop could not be reached Thursday. An employee at the store said she couldn’t talk about the situation.

The shop was known in part for its window display of random celebrity photos in sample frames. The shop did framing for photos, sports memorabilia, mirrors and paintings, as well as some art restoration work.

The news was first reported by blogger Robert Dyer.