As a more than 200-year-old institution, The Fayetteville Observer hasn’t always done right by Black residents in its coverage area.

Better News recently published a report about a new initiative at the Observer that uses partnerships and mobile newsrooms to help foster trust within the Black community and grow its audience.

The Observer’s lead editor, Beth Hutson, and opinion editor, Myron Pitts share all the details with Better News podcast host Michael O’Connell.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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