Loveblock wines is founded by Erica Crawford, and her husband, Kim Crawford, renowned veterans of the New Zealand wine industry. Erica started her career as an aspirational medical scientist, progressing into the pharmaceutical industry. Her career in the wine industry was quite by accident, when she met Kim Crawford. Erica and Kim began making wine under their own label in 1996 and later sold that brand. However, both were lured back by an untamed parcel of land on a hillside in Marlborough’s Awatere Valley and the prospect of making wines that showed “true and naked terroir.” Erica credits her healthy lifestyle with growing healthier vines and making cleaner wines in New Zealand.