A 10,000 square foot Ulta Beauty location is set to open its doors at Pentagon Row later this week.

The opening of the 1101 S. Joyce Street location is scheduled for 10 a.m. on Friday, February 23. The store “will feature 20,000 beauty products across 500 brands, as well as a full-service salon.”

The first 100 shoppers on Friday, Saturday and Sunday will be given beauty products and makeovers. Gift recipients will be given a “beauty treat” valued between $5 and $100, and can choose between a discounted first hair or facial appointment voucher at the in-store salon or skincare bar.

Ulta Beauty currently runs 1,058 locations across the country, according to a company press release.