Popular outdoors outfitter REI will open a 35,000-square-foot flagship store at Pike & Rose, the new mixed-use development from Federal Realty on Rockville Pike at Montrose Parkway.

The store will be a relocation: REI will move its existing Rockville store at 1701 Rockville Pike to Pike & Rose.

The new store will be two levels and part of Pike & Rose’s retail-heavy second phase, along with Pinstripes, the bowling and bocce venue and a restaurant and beer garden from Neighborhood Restaurant Group. Dave Dochter and Matt Alexander of Dochter Alexander Retail Advisors represented REI in the transaction.

The retail space in the first phase of Pike & Rose is restaurant and entertainment heavy: The development is home to Del Frisco’s Grille, Stella Barra Pizza, Summer House Santa Monica and Cava Grill, as well as an iPic movie theater and Amp, a music venue run by Strathmore.

The second phase is expected to focus much more on soft-goods retail, although most of those tenants have not yet been announced. Federal Realty CEO Don Wood announced the REI lease during an earnings call with investors last month.

REI may also be joined by another large retail anchor at the development — H&M. Wood told investors in August that Federal is close to a deal with H&M for a 25,000-square-foot, two-level store at one of the development’s most prominent corners.

The outdoors outfitter recently announced another D.C.-area flagship, this one in the historic Uline Arena building in Northeast D.C.’s NoMa neighborhood.