Skip to main content

Buffett’s newspaper unit selling marketing firm

By WTOP Staff

OMAHA, Neb. (AP) — Berkshire Hathaway’s media unit is selling its marketing company to a Wisconsin group, so it can focus more on its newspapers.

Warren Buffett’s company announced the sale of World Marketing Inc. to businessman Robert M. Kraft on Tuesday. Terms were not disclosed.

Terry Kroeger, who leads BH Media, says the direct mail business that handles more 1 billion pieces of mail annually is no longer a core part of the business that now includes more than 30 newspapers.

World Marketing’s clients have included American Airlines, Kraft Foods and Blue Cross Blue Shield.

World Marketing’s headquarters will move to Wisconsin, but most of the 450 employees will stay where they are. The company has production facilities in Atlanta, Chicago, Dallas and Saint Louis.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Emergency guide: What you should do to prepare for emergencies

By WTOP Staff
WASHINGTON — Do you know what you'd do if an emergency hits? What if you're at work, your spouse is stuck in traffic and your children are in school? There's no way to plan for every emergency, but you can make sure you're prepared for different scenarios, including making a plan for your family and building a kit of emergency supplies.
Read Next Story

Related News

Fair Chance

PAH, Inc

The Bernie House