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Pepsi selling ‘craft’ soda at select locations

By WTOP Staff

CANDICE CHOI
AP Food Industry Writer

NEW YORK (AP) — Pepsi is hoping to keep up with the times with a soda called “Caleb’s Kola” that comes in glass bottles reminiscent of a bygone era.

The name is a nod to the pharmacist from North Carolina credited with creating with Pepsi’s formula in the 1890s, Caleb Bradham.

According to its website, the drink is only being sold at select CostCo locations in Maryland, New York, Virginia and Washington, D.C. The industry tracker Beverage Digest, which first reported the drink’s rollout Tuesday, said PepsiCo plans to eventually make it available at other retailers.

A representative for PepsiCo Inc., based in Purchase, New York, declined to provide further comment.

A 10-ounce bottle of Caleb’s Kola has 110 calories and 29 grams of sugar, according to the site. The drink is made with cane sugar, kola nut extract and a “special blend of spices.”

It’s the latest sign of soda giants trying new strategies to win back customers. Americans have been cutting back on soda for years, with executives blaming the decline on concerns over the high fructose corn syrup in soda, and more recently, the artificial sweeteners in diet sodas.

At the same time, marketers have noted that people are gravitating toward products they feel use real ingredients. Simon Lowden, chief marketing officer for PepsiCo’s North American beverage unit, recently said in a phone interview that a version of Pepsi made with “real sugar” has been performing well.

Coca-Cola and PepsiCo are also planning wider launches of their namesake sodas made with sugar and stevia, a natural sweetener that has no calories. Both those drinks, Coca-Cola Life and Pepsi True, use green packaging, an apparent nod to the drink’s natural ingredients.

Marketers have also noted that people in their 20s and 30s in particular — a group referred to as millennials — are particularly drawn to products they feel are authentic. Caleb’s Kola is apparently being positioned as a “craft” soda, with its website using the hashtag #honorincraft.

John Sicher, publisher of Beverage Digest, said in a phone interview Caleb’s Kola is the first instance he can recall of one of the major soda makers trying a craft soda.

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Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Don’t Settle for Student Loans to Pay for Online Education

By WTOP Staff
Online college programs are becoming a more popular choice for prospective students, with one study finding that more than 6 million students enrolled in at least one online course in fall 2015. The popularity of these courses can be attributed in part to their flexibility with working adults' schedules, students' ability to progress more quickly through online programs and, oftentimes, cheaper tuition. [See 10 low-cost online bachelor's programs for out-of-state students.]Online degrees can be beneficial to many college students, but some studies have shown online learners complete their programs at lower rates than students at traditional brick-and-mortar campuses. Individuals with student loans but no degree comprise two-thirds of defaulted borrowers. Though these numbers are not encouraging, just like for traditional programs, there are ways to reduce how much you'll need to borrow for an online program to ensure you won't become one of these statistics. Don't just settle on borrowing student loans to cover the whole cost of your program and living expenses. Instead, start thinking about how to cut costs and cover your balance in different ways, such as the following. -- Grants and scholarships: Even though you are taking an online course, you can still apply and receive grants and scholarships. But your first step should be to complete the Free Application for Federal Student Aid, commonly referred to as the FAFSA, which will allow you to receive a Pell Grant if your expected family contribution is low enough. The EFC criteria and award amounts are adjusted annually, but the 2017-2018 academic year awards range from $606 to $5,920, which could significantly lower the amount you borrow annually. Your next step is to apply for scholarships. You can start by checking online scholarship search engines, such as the Salt Scholarship Search, College Board's BigFuture and Peterson's. But don't forget to take advantage of local organizations and your school's financial aid office. Both may offer scholarships that you can't find with a national scholarship search. [Review these 10 sites to kick off your scholarship search.]For instance, organizations like the Elks Club, Knights of Columbus or the Rotary Club typically offer scholarships annually to local students. Just because you're going to school online doesn't mean you're ineligible. Visit your local library for scholarship listings, and ask around town. You might be surprised how many local organizations offer scholarships. While these scholarships typically aren't large, every little bit counts. Each dollar you receive in a scholarship is a dollar you don't have to borrow and pay interest on. -- Work-study: Another option for online students may be work-study awards. Not all students enrolled in online programs are eligible, but students at some schools -- including, for example, SUNY Empire State College and Liberty University -- are. Work-study awards are not given upfront like scholarships and grants. In most cases, they are an offer to earn up to the awarded amount if you secure an eligible work-study job. While there is a misconception that all work-study jobs must be on campus, students can work for off-campus, nonprofit or public employers as long as the work is in the public's interest. You may be able to work for a for-profit employer if the job is relevant to your course of study. No matter who the outside employer is, it will need to have an established agreement with your college for you to receive work-study funds. Remember, to be eligible for federal financial aid, you must be enrolled and pursuing a degree or certificate. If you're not working toward a credential, Pell Grants and work-study won't be option, but you may still be able to take advantage of private scholarships -- just be sure to read the eligibility criteria carefully. [Explore what to know about financial aid in online programs.]-- Pay as you go: One of the great benefits to enrolling online is the flexible schedule, which can allow you to complete your college coursework around your responsibilities. But prospective students often overlook using their part- or full-time job earnings as an option for paying for college. Almost 80 percent of college students in 2015 worked at least part time while attending classes, according to the National Center for Education Statistics. By budgeting and thinking strategically about your college costs, you can likely reduce your dependence on student loans by paying a portion out of pocket. Many -- but not all -- online programs are less expensive than traditional programs and often have shorter payment periods. Six, eight or 10 weeks are common course durations. Because of the frequency of payments in an online setting, you may be well-placed to pay as you go and possibly avoid borrowing altogether. Attending college online and avoiding student loans may be challenging, but if you are willing to put in the effort, you can limit the amount you need to borrow. More from U.S. News Q&A: Understanding Student Loan Discharge Eligibility Student Loan Refinancing Isn't Right for All Borrowers
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