Skip to main content

Great food presentation means great taste

Nicole Curtis, special to wtop.com

WASHINGTON – Chefs know how to make food taste much better: It’s all about presentation.

A study by the University of Oxford suggests meal presentation has a direct influence on taste.

The researchers asked 30 men and 30 women to taste one of three salads: a tossed salad, a “neat” salad and a salad modeled after a famous painting. The “painting” salad was rated the highest in taste by a margin of 18 percent, according to Reviewed.com.

Professor Charles Spence , an experimental psychologist at Oxford, tells the BBC that when someone sees extra presentation and effort put into a dish, it may convey expectations and impact the experience.

The “painting” salad rated highest regardless of individual tastes. It won in every category: complexity, artistic presentation, liking, willingness to pay and tastiness, according to the study.

“A number of chefs now are realizing that they are being judged by how their foods photograph — be it in the fancy cookbooks [or], more often than not, when diners Instagram their friends,” Spence told the Guardian

Follow @WTOP and @WTOPliving on Twitter.

Emergency guide: What you should do to prepare for emergencies

WASHINGTON — Do you know what you'd do if an emergency hits? What if you're at work, your spouse is stuck in traffic and your children are in school? There's no way to plan for every emergency, but you can make sure you're prepared for different scenarios, including making a plan for your family and building a kit of emergency supplies.
Read Next Story