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App Watch: Facebook’s Slingshot for fleeting posts

BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) — Facebook is taking another stab at ephemeral mobile messaging with an app called Slingshot.

The app is designed to appeal to fans of Snapchat and other messaging apps that let people send self-destructing messages to friends.

Slingshot draws inevitable comparisons to Snapchat. Facebook even tried to buy Snapchat’s maker — for $3 billion, according to published reports. But there are some key differences between the two.

— AVAILABILITY:

Facebook began making Slingshot available Tuesday to U.S. users, though the company accidentally released it last week in Apple’s app store, giving some vigilant Facebook watchers an early glimpse before the app was removed from the store. Slingshot works with both Apple and Android devices. A Facebook account isn’t required.

— HOW IT WORKS:

After downloading, you can sign up either with a Facebook account or your mobile phone number. You add contacts based on your Facebook friends and phone contacts.

Opening the app takes you to its camera, which has a “shoot” button for taking a snapshot and a “selfie” button for, you guessed it, a selfie. After taking a photo, you can type a message of up to 140 characters on it, or draw a picture. You can then send it to some or all of your Slingshot contacts.

— UNLIKE SNAPCHAT:

On Snapchat, people can see a photo sent to them by tapping on it and holding their finger down until it disappears, always within a few seconds. On Slingshot, you can see a message only if you send one back. Until you do, you’ll only see a pixelated preview of what’s in store. Facebook product designer Joey Flynn says this gives it a “reciprocal, kind of community feel.”

Unlike with Snapchat, there is no time limit on when a message disappears. Once you are done looking at it, you can flick it off to the side and it self-destructs, much the same way you’d reject a potential mate on Tinder’s dating app.

Slingshot also allows reaction shots. This splits your screen in half and lets you snap a photo to return to the sender. In this case, the recipient won’t have to send back a message to view your response.

— SECOND TAKE:

Facebook had a previous Snapchat-like app called Poke, but it never caught on.

Slingshot is the second app to come out of Facebook’s Creative Labs, an internal project designed to develop separate apps in a startup-like environment.

The first app from the lab was Paper, a social news reader that came out in February. The effort comes as Facebook seeks to broaden its reach beyond its 1.28 billion users by splintering off some of its functions to separate apps — and creating stand-alone apps for entirely new features and audiences.

Ten people have been working on Slingshot since January. It grew out of a December hackathon at Facebook where people were trying to figure out out “new ways of sharing,” Flynn says.

Flynn says he thought of his two brothers, both of whom are “non-technical, they don’t live in San Francisco.” The three communicate on iMessage, the iPhone’s built in-messaging system, and Flynn would often send photos and messages to his brothers to no response other than a “seen” receipt. Slingshot, he says, is intended to make sharing stuff more reciprocal.

— THE PROSPECTS:

Even Facebook acknowledges that its Creative Labs apps are starting small and might not reach an audience that Facebook itself reaches. The idea is to offer something for everyone.

But with a plethora of social sharing apps out there, Slingshot faces fiery competition — not just from Snapchat but also Instagram, which Facebook owns, and WhatsApp, which Facebook is buying for $19 billion. The challenge will be to show how it’s different.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Don’t Settle for Student Loans to Pay for Online Education

Online college programs are becoming a more popular choice for prospective students, with one study finding that more than 6 million students enrolled in at least one online course in fall 2015. The popularity of these courses can be attributed in part to their flexibility with working adults' schedules, students' ability to progress more quickly through online programs and, oftentimes, cheaper tuition. [See 10 low-cost online bachelor's programs for out-of-state students.]Online degrees can be beneficial to many college students, but some studies have shown online learners complete their programs at lower rates than students at traditional brick-and-mortar campuses. Individuals with student loans but no degree comprise two-thirds of defaulted borrowers. Though these numbers are not encouraging, just like for traditional programs, there are ways to reduce how much you'll need to borrow for an online program to ensure you won't become one of these statistics. Don't just settle on borrowing student loans to cover the whole cost of your program and living expenses. Instead, start thinking about how to cut costs and cover your balance in different ways, such as the following. -- Grants and scholarships: Even though you are taking an online course, you can still apply and receive grants and scholarships. But your first step should be to complete the Free Application for Federal Student Aid, commonly referred to as the FAFSA, which will allow you to receive a Pell Grant if your expected family contribution is low enough. The EFC criteria and award amounts are adjusted annually, but the 2017-2018 academic year awards range from $606 to $5,920, which could significantly lower the amount you borrow annually. Your next step is to apply for scholarships. You can start by checking online scholarship search engines, such as the Salt Scholarship Search, College Board's BigFuture and Peterson's. But don't forget to take advantage of local organizations and your school's financial aid office. Both may offer scholarships that you can't find with a national scholarship search. [Review these 10 sites to kick off your scholarship search.]For instance, organizations like the Elks Club, Knights of Columbus or the Rotary Club typically offer scholarships annually to local students. Just because you're going to school online doesn't mean you're ineligible. Visit your local library for scholarship listings, and ask around town. You might be surprised how many local organizations offer scholarships. While these scholarships typically aren't large, every little bit counts. Each dollar you receive in a scholarship is a dollar you don't have to borrow and pay interest on. -- Work-study: Another option for online students may be work-study awards. Not all students enrolled in online programs are eligible, but students at some schools -- including, for example, SUNY Empire State College and Liberty University -- are. Work-study awards are not given upfront like scholarships and grants. In most cases, they are an offer to earn up to the awarded amount if you secure an eligible work-study job. While there is a misconception that all work-study jobs must be on campus, students can work for off-campus, nonprofit or public employers as long as the work is in the public's interest. You may be able to work for a for-profit employer if the job is relevant to your course of study. No matter who the outside employer is, it will need to have an established agreement with your college for you to receive work-study funds. Remember, to be eligible for federal financial aid, you must be enrolled and pursuing a degree or certificate. If you're not working toward a credential, Pell Grants and work-study won't be option, but you may still be able to take advantage of private scholarships -- just be sure to read the eligibility criteria carefully. [Explore what to know about financial aid in online programs.]-- Pay as you go: One of the great benefits to enrolling online is the flexible schedule, which can allow you to complete your college coursework around your responsibilities. But prospective students often overlook using their part- or full-time job earnings as an option for paying for college. Almost 80 percent of college students in 2015 worked at least part time while attending classes, according to the National Center for Education Statistics. By budgeting and thinking strategically about your college costs, you can likely reduce your dependence on student loans by paying a portion out of pocket. Many -- but not all -- online programs are less expensive than traditional programs and often have shorter payment periods. Six, eight or 10 weeks are common course durations. Because of the frequency of payments in an online setting, you may be well-placed to pay as you go and possibly avoid borrowing altogether. Attending college online and avoiding student loans may be challenging, but if you are willing to put in the effort, you can limit the amount you need to borrow. More from U.S. News Q&A: Understanding Student Loan Discharge Eligibility Student Loan Refinancing Isn't Right for All Borrowers
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