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Facebook, Twitter brace for World Cup fever

By WTOP Staff

BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) — This year’s World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.

Nearly 40 percent of Facebook’s 1.28 billion users are fans of soccer, better known as football outside of the U.S. and Australia. On Tuesday, the world’s biggest online social network is adding new features to help fans follow the World Cup — the world’s most widely viewed sporting event — which takes place in Brazil from June 12 to July 13.

Facebook users will be able to keep track of their favorite teams and players throughout the tournament in a special World Cup section, called “Trending World Cup.” Available on the Web as well as mobile devices, the hub will include the latest scores, game highlights as well as a feed with tournament-related posts from friends, players and teams. In addition, an interactive map will show where the fans of top players are located around the world. The company is also launching a page called FacebookRef, where fans can see commentary about the matches from “The Ref,” Facebook’s official tournament commentator.

Social media activity during big sporting events such as the Olympics and the Super Bowl has soared in recent years and should continue as user numbers grow. In 2010, when the last World Cup took place in Johannesburg, South Africa, Facebook had just 500 million users. Now there are just that many soccer fans (people who have “liked” a team or a player) on the site, the company says.

Facebook has recently focused on making its mobile app usable on simple phones that use slower data speeds since many of its newest users are in developing countries. As a result, Rebecca Van Dyck, head of consumer marketing at Facebook, said the World Cup hub will also be available on so-called “feature phones.” Here the section will be “little less graphical” than what’s shown on smartphones and on the Web, she said, but will include the same information.

Users can get to the World Cup hub by clicking on “World Cup” in the list of trending topics on the site.

In a nod to Twitter, Facebook, earlier this year, began displaying trending topics to show users the most popular topics at any given moment. The feature is currently available in the U.S., U.K., India, Canada and Australia.

“This is our first foray into this, especially for a big sporting event like this,” Van Dyck said. “We’re going to see how this goes. If people enjoy the experience it’s something we’d like to push on.”

Facebook, which counts 81 percent of its users outside the U.S. and Canada, is unveiling its World Cup features at a time when the company is working to become a place for more real-time, public conversations about big events– a la Twitter. Such events attract big advertising dollars, though the company is not saying how much money it expects to make from World Cup-related ads.

Not to be outdone, Twitter touted in a blog post last week that the “the only real-time #WorldCup global viewing party will be on Twitter, where you can track all 64 matches, experience every goal and love every second, both on and off the pitch.”

Fans can follow individual teams or players and use the hashtags #WorldCup to tweet about the matches, and follow official accounts such as @FIFAWorldCup, @ussoccer for the United States team and @CBF_Futebol for Brazil’s soccer governing body, for example. Clicking on the #WorldCup or #WorldCup2014 hashtags, meanwhile, will take you to Twitter’s hubs for the event.

Twitter is also bringing back the “hashflags” it introduced in the 2010 World Cup. Users who tweet three-letter country codes for participating nations — such as BRA for Brazil or ESP for Spain — will see the country’s flag appear in their tweet. Twitter says it will then tally the mentions in its “World Cup of tweets.”

The World Cup is the planet’s most widely viewed sporting event. According to FIFA, which organizes the tournament, an estimated 909.6 million viewers watched at least one minute of the final 2010 game when Spain beat the Netherlands. In comparison, nearly 900 million people watched at least part of the opening ceremony of the 2012 Summer Olympics. On Twitter, more than 24.9 million tweets were sent out during this year’s Super Bowl, up from 13.7 million just two years earlier.

Because it takes place over several weeks, marketers are gearing up for “a marathon, not a sprint,” said Debra Aho Williamson, an analyst for research firm eMarketer.

“Developing countries will be a key target for global brands,” she said. “They will work hard to capture the attention of soccer fans in Latin America, Asia, Africa. The challenges (include the fact) that all the games are taking place in one place and the customers and marketers are in multiple time zones. This will require around the clock marketing.”

For fans traveling to Brazil for the game and hoping to tweet and post about it on Facebook, the country’s mobile communications services might pose their own challenge. Dropped voice calls are common even without the hundreds of thousands of soccer fans descending on the country. Accessing the Internet can be incredibly slow, and there’s even some worry about network blackouts.

“World Cup visitors won’t be able to communicate the way they want to,” Christopher Gaffney, a visiting professor at Rio de Janeiro’s Federal Fluminense University whose research focuses on Brazil’s preparations for the World Cup and Olympics. “Instagram, Twitter, social media will not function at world class levels but at Brazilian levels, so people visiting Brazil will experience the frustrations we face every day.”

___

Online:

Facebook: https://www.facebook.com/worldcup and www.facebook.com/FacebookRef

Twitter: https://blog.twitter.com/2014/follow-the-worldcup-action-on-twitter and https://blog.twitter.com/2014/gearing-up-for-all-things-worldcup

Associated Press writer Luis Andres Henao contributed to this story from Rio De Janeiro.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Don’t Settle for Student Loans to Pay for Online Education

By WTOP Staff
Online college programs are becoming a more popular choice for prospective students, with one study finding that more than 6 million students enrolled in at least one online course in fall 2015. The popularity of these courses can be attributed in part to their flexibility with working adults' schedules, students' ability to progress more quickly through online programs and, oftentimes, cheaper tuition. [See 10 low-cost online bachelor's programs for out-of-state students.]Online degrees can be beneficial to many college students, but some studies have shown online learners complete their programs at lower rates than students at traditional brick-and-mortar campuses. Individuals with student loans but no degree comprise two-thirds of defaulted borrowers. Though these numbers are not encouraging, just like for traditional programs, there are ways to reduce how much you'll need to borrow for an online program to ensure you won't become one of these statistics. Don't just settle on borrowing student loans to cover the whole cost of your program and living expenses. Instead, start thinking about how to cut costs and cover your balance in different ways, such as the following. -- Grants and scholarships: Even though you are taking an online course, you can still apply and receive grants and scholarships. But your first step should be to complete the Free Application for Federal Student Aid, commonly referred to as the FAFSA, which will allow you to receive a Pell Grant if your expected family contribution is low enough. The EFC criteria and award amounts are adjusted annually, but the 2017-2018 academic year awards range from $606 to $5,920, which could significantly lower the amount you borrow annually. Your next step is to apply for scholarships. You can start by checking online scholarship search engines, such as the Salt Scholarship Search, College Board's BigFuture and Peterson's. But don't forget to take advantage of local organizations and your school's financial aid office. Both may offer scholarships that you can't find with a national scholarship search. [Review these 10 sites to kick off your scholarship search.]For instance, organizations like the Elks Club, Knights of Columbus or the Rotary Club typically offer scholarships annually to local students. Just because you're going to school online doesn't mean you're ineligible. Visit your local library for scholarship listings, and ask around town. You might be surprised how many local organizations offer scholarships. While these scholarships typically aren't large, every little bit counts. Each dollar you receive in a scholarship is a dollar you don't have to borrow and pay interest on. -- Work-study: Another option for online students may be work-study awards. Not all students enrolled in online programs are eligible, but students at some schools -- including, for example, SUNY Empire State College and Liberty University -- are. Work-study awards are not given upfront like scholarships and grants. In most cases, they are an offer to earn up to the awarded amount if you secure an eligible work-study job. While there is a misconception that all work-study jobs must be on campus, students can work for off-campus, nonprofit or public employers as long as the work is in the public's interest. You may be able to work for a for-profit employer if the job is relevant to your course of study. No matter who the outside employer is, it will need to have an established agreement with your college for you to receive work-study funds. Remember, to be eligible for federal financial aid, you must be enrolled and pursuing a degree or certificate. If you're not working toward a credential, Pell Grants and work-study won't be option, but you may still be able to take advantage of private scholarships -- just be sure to read the eligibility criteria carefully. [Explore what to know about financial aid in online programs.]-- Pay as you go: One of the great benefits to enrolling online is the flexible schedule, which can allow you to complete your college coursework around your responsibilities. But prospective students often overlook using their part- or full-time job earnings as an option for paying for college. Almost 80 percent of college students in 2015 worked at least part time while attending classes, according to the National Center for Education Statistics. By budgeting and thinking strategically about your college costs, you can likely reduce your dependence on student loans by paying a portion out of pocket. Many -- but not all -- online programs are less expensive than traditional programs and often have shorter payment periods. Six, eight or 10 weeks are common course durations. Because of the frequency of payments in an online setting, you may be well-placed to pay as you go and possibly avoid borrowing altogether. Attending college online and avoiding student loans may be challenging, but if you are willing to put in the effort, you can limit the amount you need to borrow. More from U.S. News Q&A: Understanding Student Loan Discharge Eligibility Student Loan Refinancing Isn't Right for All Borrowers
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