Gary Cha, owner of the local chain of Yes! Organic Market stores, will continue selling groceries on Pennsylvania Avenue east of the Anacostia River, but he will take the word “organic” out of the store’s name, The Washington Post reported.

In November, Cha announced that he needed to close the store because customers were having a tough time getting to it and he was losing money every month. But after weeks of discussion with residents of the neighborhood, shoppers, his landlord and and city officials, Cha says he is going to give the store another try with an altered concept that he hopes will be more attractive to customers.