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Your Beermonger: Fall Already?

Editor’s Note: This sponsored column is written by Nick Anderson, beermonger at Arrowine (4508 Lee Highway)

Every year around this time, I get the same comments from folks when they see the early arrivals of Oktoberfests, Pumpkin Ales, and other fall seasonal beers: “Already?”; “Isn’t it a bit soon?”; “Shouldn’t those Oktoberfestbiers be available in, like, October?” For the record, the answers to those are “Yes”, “Probably”, and “No, since the Oktoberfest starts in late September (the 22nd of September this year, by the way)”.

Season changes are always awkward times of the year for me, as the demand for outgoing specialty beers clashes with the need to be up-to-date with my inventory for those looking for the newest arrivals. Of all the season changes, the transition from summer to autumn is by far the most difficult to handle.

We’ve talked about the intense competition for the consumer dollar that drives breweries to release seasonal and specialty beers earlier than expected. I’m not sure there is a seasonal beer segment more competitive than Oktoberfest beers; there’s a built-in audience and a specific date and event to associate the beer with. If you make a great Oktoberfest it can drive the growth of your brewery like few other styles can. Even if you only make an okay Oktoberfest, you’re still likely to sell a fair amount of it, and for some breweries that can be the difference between expansion or failure. All of that is to say that I understand the early releases of fall seasonals (especially Oktoberfestbiers) and try not to shake my head too much when some pop up sooner than expected.

To bring you behind the curtain a bit, here’s how it usually goes for me this time of the year: On August 1st of every year I wait for the phone calls and emails telling me which fall beers are arriving and ready to go. I expect this and think it’s an appropriate if seemingly early date to start working on bringing them in. The usual suspects are the first to pop up — Hofbrau, Paulaner, Weihenstephaner, etc., along with a handful of Harvest Ales (notables this year include Southern Tier’s Harvest Ale and New Belgium Red Hoptober). Over the next few weeks more will roll out; Pumpkin Ales will tend to run a little later with many coming in as we get into September and various Oktoberfest and fall releases will be scattered over the next couple of months.

There are always outliers of course. The big one this year seems to be Harvest Moon Pumpkin Ale, made by MillerCoors under their Blue Moon label. I heard reports of this hitting shelves as early as three weeks ago, which is the kind of corporate marketing leverage move we should expect yet it still surprised me to see them roll out so early. The aforementioned Southern Tier Harvest Ale arriving a week ago wasn’t expected, but I’m hoping that means we see more of it over the course of the next few weeks as it’s a favorite of mine. After the popular first-year performance of their Oktoberfest and the continued growth of their Pumpkin Ale here, expect to see Schlafly seasonals in sooner rather than later.

Regardless of what your favorite fall brew is, keep an open mind and palate and try everything that sounds interesting to you. That unheard of beer you see out-and-about may just become your go-to beer. If you’re looking for a particular Oktoberfest or Pumpkin Ale, talk to your local bartender or retailer and keep the conversation going; many of these beers come in limited quantities and it can be all too easy to miss out on the beer you want to stock up on. In any case, don’t fret when you see fall beers early: all it means right now is more great beer to choose from out there. Until next time.

Cheers!

Nick Anderson maintains a blog at www.beermonger.net, and can be found on Twitter at @The_Beermonger. Sign up for Arrowine’s money saving email offers and free wine and beer tastings at www.arrowine.com/mailing-list-signup.aspx. The views and opinions expressed in the column are those of the author and do not necessarily reflect the views of ARLnow.com.

Community discussion guidelines: Our sponsored columns are written by members of the local business community. While we encourage a robust and open discussion, we ask that all reviews of the businesses — good or bad — be directed to another venue, like Yelp. The comments section is intended for a conversation about the topic of the article.


Don’t Settle for Student Loans to Pay for Online Education

Online college programs are becoming a more popular choice for prospective students, with one study finding that more than 6 million students enrolled in at least one online course in fall 2015. The popularity of these courses can be attributed in part to their flexibility with working adults' schedules, students' ability to progress more quickly through online programs and, oftentimes, cheaper tuition. [See 10 low-cost online bachelor's programs for out-of-state students.]Online degrees can be beneficial to many college students, but some studies have shown online learners complete their programs at lower rates than students at traditional brick-and-mortar campuses. Individuals with student loans but no degree comprise two-thirds of defaulted borrowers. Though these numbers are not encouraging, just like for traditional programs, there are ways to reduce how much you'll need to borrow for an online program to ensure you won't become one of these statistics. Don't just settle on borrowing student loans to cover the whole cost of your program and living expenses. Instead, start thinking about how to cut costs and cover your balance in different ways, such as the following. -- Grants and scholarships: Even though you are taking an online course, you can still apply and receive grants and scholarships. But your first step should be to complete the Free Application for Federal Student Aid, commonly referred to as the FAFSA, which will allow you to receive a Pell Grant if your expected family contribution is low enough. The EFC criteria and award amounts are adjusted annually, but the 2017-2018 academic year awards range from $606 to $5,920, which could significantly lower the amount you borrow annually. Your next step is to apply for scholarships. You can start by checking online scholarship search engines, such as the Salt Scholarship Search, College Board's BigFuture and Peterson's. But don't forget to take advantage of local organizations and your school's financial aid office. Both may offer scholarships that you can't find with a national scholarship search. [Review these 10 sites to kick off your scholarship search.]For instance, organizations like the Elks Club, Knights of Columbus or the Rotary Club typically offer scholarships annually to local students. Just because you're going to school online doesn't mean you're ineligible. Visit your local library for scholarship listings, and ask around town. You might be surprised how many local organizations offer scholarships. While these scholarships typically aren't large, every little bit counts. Each dollar you receive in a scholarship is a dollar you don't have to borrow and pay interest on. -- Work-study: Another option for online students may be work-study awards. Not all students enrolled in online programs are eligible, but students at some schools -- including, for example, SUNY Empire State College and Liberty University -- are. Work-study awards are not given upfront like scholarships and grants. In most cases, they are an offer to earn up to the awarded amount if you secure an eligible work-study job. While there is a misconception that all work-study jobs must be on campus, students can work for off-campus, nonprofit or public employers as long as the work is in the public's interest. You may be able to work for a for-profit employer if the job is relevant to your course of study. No matter who the outside employer is, it will need to have an established agreement with your college for you to receive work-study funds. Remember, to be eligible for federal financial aid, you must be enrolled and pursuing a degree or certificate. If you're not working toward a credential, Pell Grants and work-study won't be option, but you may still be able to take advantage of private scholarships -- just be sure to read the eligibility criteria carefully. [Explore what to know about financial aid in online programs.]-- Pay as you go: One of the great benefits to enrolling online is the flexible schedule, which can allow you to complete your college coursework around your responsibilities. But prospective students often overlook using their part- or full-time job earnings as an option for paying for college. Almost 80 percent of college students in 2015 worked at least part time while attending classes, according to the National Center for Education Statistics. By budgeting and thinking strategically about your college costs, you can likely reduce your dependence on student loans by paying a portion out of pocket. Many -- but not all -- online programs are less expensive than traditional programs and often have shorter payment periods. Six, eight or 10 weeks are common course durations. Because of the frequency of payments in an online setting, you may be well-placed to pay as you go and possibly avoid borrowing altogether. Attending college online and avoiding student loans may be challenging, but if you are willing to put in the effort, you can limit the amount you need to borrow. More from U.S. News Q&A: Understanding Student Loan Discharge Eligibility Student Loan Refinancing Isn't Right for All Borrowers
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