WASHINGTON – Grown-ups clearly don’t understand what’s important.

Coca-Cola, FedEx and Mercedes are among the most recognized symbols in the world for their marketing appeal and social presence. This list might be different if it were left up to a child.

Last weekend, graphic designer Adam Ladd of Cincinnati, Ohio uploaded a video of his 5-year-old daughter Faith’s reaction to brand logos.

Ladd tells The Huffington Post he often discusses his work with his daughter.

It’s interesting to see her reaction to some brands she instantly recognizes and associates with its product. Viewing the golden arches solicits “M for McDonald’s and it looks like a fry. But it’s an ‘M.’ Made out of fries.”

This young woman clearly has an affinity for letter association.

“That looks like an ‘M.’ But upside down, ‘M’s are ‘W’s.” Good point, and some valuable information for Motorola.

Jaguar cars, Puma shoes and Greyhound buses might need to do more to distinguish themselves. “It’s a cheetah,” is her appraisal for all three.

It’s interesting to see how she links a product with its location. Pepsi is “the pop at the pizza place.” Xbox is “what you use to control the TV at Ryan’s house.” BP is “gas.” And one brand hits particularly close to home:

“That’s GE. Where grandpa works.”

Check out more of the youngster’s corporate appraisals:

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